Permanent 7A Medium Ash Blonde Hair Color Dye - Vegan & Long-Lasting Gray Coverage

From the manufacturer, Better Natured Liqui-Crème Permanent Hair Color boasts naturally-derived ingredients, 100% gray coverage, and a triple plant-milk blend for premium-level formulas.

The brand holds itself to high standards, utilizing the Global ISO Standard 16128. The ingredients used are found in nature and have undergone limited processing. This vegan formula is infused with a signature blend of Coconut Milk, Tahitian Palm Milk, and Orchid Milk, delivering high-performance conditioning results.

This hair color is 100% free of sulfates, parabens, and harsh salts, ensuring it's always gentle on colored hair. It's also gluten-free and vegan.

The high-pigment color fights even the most stubborn grays, providing 100% gray coverage and color that lasts up to 8 weeks.

For thick or very long hair, the brand recommends using 2 hair color dye tubes to ensure proper application and rich, uniform results. The product cannot lighten previously colored hair, but stubborn grays are no match for the naturally derived formulas. Customers are advised to add a neutral shade to their formula for added coverage.

The permanent hair color is fade-proof for up to 8 weeks, and the brand's Color Care Shampoo and Conditioner collection can help prevent fade-out. The hair color dye tube is sold separately from the 2 Fl Oz developer and hair coloring accessories.

There is no need to wash the hair prior to coloring unless it has heavy product buildup. In such cases, the hair should be washed and dried completely before applying the color.

The brand offers a range of related products, including Color Care Shampoo, Conditioner, Color Correcting Creams, Heat Styling Lotion, and Hydrating Leave-In Milk. These products have received positive customer reviews, with ratings ranging from 4.0 to 4.5 out of 5 stars.

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