Intense Blonde Permanent Hair Color with High Shine and UV Protection

Ion Color Brilliance Brilliant 12 Permanent Hair Color is the next level of hair color, offering you the custom color you expect from ion, while layering on a super high shine that makes your hair look healthier, silkier, and more vibrant than ever before.

Unlock your hair's true potential with ion's cutting-edge, salon-quality color science and bring home vibrancy like never before. This unique hair color system combines the finest quality natural and exotic ingredients with powerful, high-tech compounds to achieve exquisite color with 100% gray coverage.

The Brilliant 12 ultra gloss formula features long-lasting color and serious anti-fade UV protection. Luxurious pigments cover evenly, while the lustrous, high-gloss finish hydrates deeply and leaves your hair feeling soft, stronger, and smoother.

What makes this hair color so special?

• Hair color leaves hair feeling smoother and stronger
• Provides superior hydration
• Delivers a high gloss finish
• Leaves hair with a luminous shine
• Contains 38% less ammonia than the leading professional brands on the market

ion Hair Color's formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen your hair from within. Experience the ultimate in hair color performance and achieve the vibrant, healthy-looking results you've been dreaming of with Ion Color Brilliance Brilliant 12 Permanent Hair Color.

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