'COLORCHARM Permanent Liquid Hair Color for Gray Coverage'

Wella's ColorCharm collection offers a wide range of products that provide creative freedom to achieve desired results. The collection includes Permanent & Demi-Permanent, Toners, Semi-Permanent Creative Colors, Lighteners, and Developers.

Wella ColorCharm Permanent Liquid Color is a permanent liquid hair color that saturates and fuses with the hair to deliver exceptional, fade-resistant color. The vibrant palette includes 68 easily intermixable shades that cover grays with ease, ranging from neutral, ash, gold, warm, and red tones. The gentle fragrance and great conditioning make it the perfect coloring partner.

The ColorCharm Permanent Liquid Color provides up to 60% more conditioning than the leading competitor and up to 43% more shine, offering excellent gray coverage even for the most resistant grays. Its liquid permanent hair color formulations ensure consistent, predictable results, delivering the desired color from a vibrant palette without boundaries.

The Liquidfuse Technology saturates, penetrates, and fuses the hair for vibrant, long-lasting, and fade-resistant results. To use, prepare the Wella ColorCharm Permanent Liquid, a bowl and brush, gloves, a towel, an old t-shirt, a protective barrier cream (like coconut oil), and a timer.

For all-over color application, section the hair into four quadrants, mix the ColorCharm liquid with the 20 vol. developer, and apply the mixture starting at the crown and working towards the nape. Process for 10 minutes, then apply the mixture to the roots and process for an additional 30 minutes. Rinse with warm water, emulsify until the water runs clear, shampoo, and condition. Style as desired for the final effect.

The Wella ColorCharm collection offers a wide range of products, including Gel Permanent Hair Color, Cream Developer, Permanent Liquid Hair Color, Powder Lightener, and Permanent Liquid Toners, each with its own unique benefits and formulations to ensure consistent, predictable results and vibrant, long-lasting color.

product information: