L'Oreal Paris Superior Preference Light Brown Hair Color, 9-Week Radiance, 1 Kit (Pack of 2)

L'Oreal Paris has been the gold standard in luxurious permanent hair color since 1973 with their Superior Preference Hair Color. The Superior Preference at-home hair coloring kit is special because it delivers super shiny, luminous hair color. Preference provides long-lasting hair color that is fade-defying for weeks, whether you have blonde, brown, black, or red hair.

The Preference formula is a translucent gel hair dye that is paired with their exclusive Care Supreme Conditioner with Shine Serum, which helps keep the color vibrancy and provides silky, shiny hair. Preference is available in over 50 Luminous Shades, ranging from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. The rich Brown shades span from ash brown to sun-kissed caramel brown, while the deep Red shades range from dark red to auburn, copper to mahogany, and burgundy.

The new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance, and conditioning for up to 9 weeks, suitable for all hair types. The no-drip, gel formula offers better hair adherence and a more precise application, with a concentration of long-lasting dyes combined with the conditioning gel texture resulting in better hair fiber coating.

The Hair Color Kit includes the Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet. The UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep the first-day color vibrancy and provide silky, resilient hair.

L'Oreal Paris offers a wide range of hair coloring products, including permanent, semi-permanent, and temporary hair dye, as well as root cover-up, anti-brass toners, and lightening systems. As a total beauty care company, L'Oreal Paris combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics.

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